Qualitative
Marketing Research:
Project planning and design ~ Discussion guide development
Respondent recruiting ~ Focus group moderation
Executive interviewing ~ Project analysis and recommendations
Quantitative
Marketing Research:
Project planning and design ~ Questionnaire development
Field coordination and supervision ~ Data tabulation
Project analysis and recommendations
Consulting
Services:
Strategic planning ~ Business planning
Pricing analysis ~ New product analysis ~ Segmentation
Competitive assessment ~ Brainstorming sessions